| Mobile |
Building a successful omni-channel strategy requires providing your consumer a ubiquitous, holistic brand experience. To reach users wherever they are, you need to connect to them through their mobile device. It’s the only way to make sure you’re with them anytime, anywhere.
| FASHION GAMES |
43% of your consumers’ time on mobile is spent playing games. That’s time in which your consumers, men and women of all ages, are currently unreachable. Open the window of opportunity to connect and engage with consumers by joining their mobile
world of games.
We design games known as Serious Games: games designed to provide (brands and retailers) added value other than just entertainment to consumers.
| ENGAGEMENT |
The social, entertaining and competitive nature of our fashion games keep consumers coming back for more. Let consumers discover your latest merchandise through an interactive experience and turn them into evangelists as they invite their friend to play your game on their new favorite mobile app.
| INSIGHTS |
Our proprietary technology speaks the language of fashion to provide consumers’ an optimal fashion experience and you an insider’s look into the consumer perspective. Learn consumers’ style preferences and shopping behavior, collect insights on upcoming trends and understand how consumers perceive your merchandise.
| PRODUCTS |
Fashion Eye is the first of a series of Serious Games Fashioholic has developed. Only 15 weeks after launch, over 1.5 million items were played on, 60% of consumers came back to play more and Fashion Eye’s KPIs were on par with today’s most successful mobile games in the market.
In the coming months Fashioholic will launch additional games, each designed to engage and grow the user base and collect unique insights. In addition, a portion of our clients will be marketing their own white-label games to utilize the full potential of Serious Games.
| SOLUTIONS |
Use our chic mobile games as an innovative and ubiquitous channel to engage your consumers.
Integrate into our existing fashion games or get your own branded mobile fashion game. Whatever solution you choose, you will strengthen your omni-channel strategy by reaching consumers wherever they are: on the bus, at work, in bed, while eating lunch...anytime, anywhere.
Have your consumers interact with your brand and merchandise and grow your user base as they invite friends to join the new fashion experience.
We’ve already partnered with top brands and retailers in the fashion industry making the game an attractive arena for game and fashion lovers. We can create you own branded game or you can join our partners on Fashion Eye.
The team’s complementary backgrounds - including Serious Games, Online Gaming, fashion and mobile marketing - provide the unique and necessary foundation to allow us to skillfully design, develop and deploy Fashion Serious Games.
We are confident that our mobile fashion games will provide your omni-channel strategy immense value. Please get in touch and we’ll be happy to tell you more.
Ohad is a global leader in the field of Serious Games with over eight years of experience. He founded IBM's Crowd Computing program, has 11 US patent-pending technologies and published over 10 papers at reputed academic venues. Ohad served as a Lieutenant at an elite intelligence unit in the Israel Defense Forces where he received several awards for special contributions throughout his service.
A serial entrepreneur from the Silicon Valley and a Stanford alumn, Amit brings to the team years of experience in targeted content and user insights. Fashioholic manages to constantly maximize its users’ experience by learning their fashion taste and behavior and adapting the games’ content accordingly. In addition, these user findings provide invaluable information for marketers in the fashion and e-commerce industries.
Anna lives and breathes acquisition, conversion and retention in today’s constantly evolving digital world. Anna's mastery of the trade is integral to Fashioholic’s ability to utilize Serious Games to the fullest. With creative thinking, she has proven records of successfully bringing consumers to a product, keeping them engaged and having them come back for more. She honed her skills through years of experience at publicly-traded 888.com, one of the largest online gaming sites in the world.
Gingie puts the fashion in fashion Serious Games. She assures that Fashioholic’s Serious Games are fashionably trendy, intriguing and novel. Gingie has contributed couture and styling work for media and boutiques nationally and internationally, including MTV, VH1, Lifetime TV, Patricia Fields, The Whitney Biennial and many more. She has trained with iconic and ready-to-wear designers including Christian LaCroix and Tracy Reese and has fashion degrees from Parsons and The Fashion Institute of Technology.
Miriam spent her career building global fashion retailers, from TJX to NET-A-PORTER to eBay. Miriam broke barriers as the first woman on the Executive Board as Managing Director of Peek & Cloppenburg, a €2B Central European department store. Prior to P&C, Miriam drove innovation as eBay VP Global Head of Fashion. Before that, she launched Koodos, the first UK discount designer site, sold in 2009. She also consulted such entrepreneurial ventures as NET-A-PORTER. Earlier, Miriam spent two decades with TJX.
As the VP of Marketing and Analytics for Gilt, Welington oversees all member communications and retention programs as well as Gilt’s customer analytics and marketing policies. He has spearheaded various initiatives including the implementation of ongoing activation, reactivation, and loyalty programs and the optimization of Gilt’s marketing. Prior to joining Gilt, Welington was a VP of Marketing at Lord & Taylor, overseeing its customer acquisition and retention programs both in-store and online. Before that, he was a Director of Marketing at Toys “R”Us.
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